He resisted for a number of days. Who knows what he was thinking? Was he waiting to see if there would be riots? To hear what others might say (so he could enter the conversation late and seem, perhaps without really saying anything, like the voice of reason)?
Then, on Friday, he made his way out to the lectern in the White House briefing room — "no advance warning and little of the orchestration that usually accompanies presidential speeches" — and spoke without a teleprompter, extemporaneously. As the NYT has it:
After days of angry protests and mounting public pressure, President Obama summoned five of his closest advisers to the Oval Office on Thursday evening. It was time, he told them, for him to speak to the nation about the Trayvon Martin verdict, and he had a pretty good idea what he wanted to say.Summoned! So commanding. He talked to 5 advisers. We're not told who, but one of them
For the next 15 minutes, according to a senior aide, Mr. Obama spoke without interruption, laying out his message of why the not-guilty ruling had caused such pain among African-Americans, particularly young black men....So the man is capable of speaking spontaneously for 15 minutes straight, and his 5 companions — obviously 5 believers — refrained from interrupting him. It's not really that amazing to go on for 15 minutes, and we sayw him do that at the lectern on Friday, presumably because he convinced himself — with the support of the 5 — that talking, just like that, would take us to that higher level that was promised by those Hope posters.

We don't know what he said Thursday night, but we do have the full video and transcript of what that became on Friday. Listening to the remarks again, I imagine what talking points he had in his head, and my guess is 5 "CONs": CONDOLE, CONTEXT, CONVENE, CONVERSE, CONFIDENCE. Let me show you this in the transcript:
[CONDOLE] ... First of all... I send my thoughts and prayers... to the family of Trayvon Martin....That's it: the 5 "cons." Don't even have to write it on your hand. Maybe in his head, he pictured one "con" superimposed on the face of each of the 5 believers he practiced with. Michelle was "confidence," all about the children and the hope, and so forth. That's just my sense of how he got through the 15 minutes, and he did it pretty well if you think about everything he had to pull together, all the people he needed to appease and inspire, and the theater of seeming to speak from the heart and the mind.
[CONTEXT] The second thing... a lot of arguments about the legal issues... But I did want to just talk a little bit about context and how people have responded to it and how people are feeling... in the African American community... a lot of pain... recognize that the African American community is looking at this issue through a set of experiences and a history that doesn’t go away.... those sets of experiences inform how the African American community interprets what happened one night in Florida.... black folks do interpret the reasons... in a historical context.... So folks understand the challenges that exist for African American boys.... they get frustrated, I think, if they feel that there’s no context for it and that context is being denied....
[CONVENE] Now... How do we learn some lessons from this and move in a positive direction?.. I'm not naïve about the prospects of some grand, new federal program. I'm not sure that that’s what we're talking about here. But I do recognize that as President, I've got some convening power, and there are a lot of good programs that are being done across the country on this front. And for us to be able to gather together business leaders and local elected officials and clergy and celebrities and athletes, and figure out how are we doing a better job helping young African American men feel that they're a full part of this society and that they've got pathways and avenues to succeed....
[CONVERSE] And then, finally... There has been talk about should we convene a conversation on race. I haven't seen that be particularly productive when politicians try to organize conversations. They end up being stilted and politicized, and folks are locked into the positions they already have. On the other hand... That would, I think, be an appropriate exercise...
[CONFIDENCE] And let me just leave you with a final thought... Each successive generation seems to be making progress... we should... have confidence that kids these days... have more sense...
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