"We are fuming - this person acted terribly wrong. We are sorry this happened to @oprah!."

So tweets the Swiss Tourism office after Oprah cries racism when a shopgirl deems a $38,000 handbag "too expensive" and steers her toward other merchandise. Racism has many manifestations, some terribly subtle. Who can tell the difference between a rich lady in don't-you-know-who-I-am mode crushing a humble retail employee and a woman imbued with racial memory vindicating centuries of suffering by perceiving the last nuance of insult?