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Thursday, 8 August 2013

Mr. Bezos, tear down that wall.

Posted on 06:53 by Unknown
I don't think the ownership of the WaPo has exchanged hands yet, but my first thought on hearing the news that Jeff Bezos had bought The Washington Post is: He should take down the paywall. For about a day, I imagined that maybe he'd already made that happen. I was getting to lots of articles, but it turned out it was just close enough to the beginning of the month that I hadn't maxed out on the free access yet.

This morning, I'm trying to read "Jeff Bezos, The Post's incoming owner, known for a demanding management style at Amazon" and I have to hit the "reader" button to get to the text. Bezos needs to demand that the wall go. Having more readers is what really matters. Turning all that volume into money is something that can happen later. Isn't that how Amazon works? And anyway, Bezos already has so much money that he doesn't need to use WaPo to get more money. He needs it for his personal prestige and power. More readers suits that goal better than squeezing some money out of some of them.

Anyway, what is this "demanding style"? Paragraph 1 says he ends conversations that go on too long. Paragraph 2 says he has a "famously long-term approach." Interesting combination relating to time: patience in one sense and not in another. He's patient with the development of the product and the market, but wants efficiency internally. Paragraph 3 reinforces that point:
He favors a nimble, loosely organized company in which “two-pizza teams” execute important corporate tasks, because a work group requiring three pizzas over a lunch meeting is inherently too cumbersome. And he often requires employees pitching new ideas to write mock news releases for their product’s imagined launch, a way of focusing their minds on what will most excite customers.
Put it in writing. Don't blather with me for an hour, when you can crystallize your thoughts through the writing process, and I can read it all in a minute.

Reading on, there's lots about efficiency. It's one thing to hate to waste any time — many of us identify with that. What's unusual is the willingness to impose rigorous efficiency on others, to decline the comforts of being nice to the people in your immediate environment, and to do it out of regard for the customers, the people out there, out of your sight.

How will this style apply to running the newspaper?
Bezos has said that he intends to keep his focus on Amazon and keep his home in the Seattle area rather than becoming a fixture in Washington, as four generations of The Post’s outgoing owners, the Graham family, have been.
Good. Be the outsider. Be in it for us, the readers, not to be a part of some sick insider culture.
Bezos also has agreed to keep the newspaper’s top executives in place, though they may need to work without a popular corporate management tool: PowerPoint presentations.
Take away their crutches.
Bezos all but banned such presentations at Amazon around the time Edward Tufte, a computer science professor at Yale, wrote an essay saying that their bullet points encouraged lazy thinking. Amazon employees are required to write papers, known as “narratives,” that are no longer than six pages.

The idea for Bezos, former employees say, is that the act of writing forces people to focus their thoughts and think them through.
So Bezos has been about writing. Writing, marketing, efficiency... Okay. Show us the newspaper.

And stop blocking the view. Tear down that wall.
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Blog Archive

  • ▼  2013 (500)
    • ▼  August (111)
      • If the NY sales tax exempts "dramatic or musical a...
      • Pictures from the first walk on the new floor.
      • "It's just nuts. It's crazy." Why are you texting ...
      • The floor project, Day 5, continued.
      • "Eight staffers at Cory Booker's tech start-up hav...
      • Chicago Public Schools provides "safe passage" map...
      • The floor project, Day 5.
      • "We are fuming - this person acted terribly wrong....
      • "I may yet get married — statistically 90% of peop...
      • How big law firms entertain summer associates.
      • "Feminism, in short, doesn't just empower women. I...
      • "We see the writing the wall, and we have decided ...
      • Goodbye to Karen Black.
      • The floor project, end of Day 4.
      • Jim S. is right, I need more nominees for Most Emb...
      • "Which ultimately does more good — an article or m...
      • 10 things Scott Walker should do to position himse...
      • Did Reza Aslan, a Muslim writing about Jesus in "Z...
      • "Government is the same institution that takes ove...
      • "Bob Dylan ran through the 18th century English fo...
      • "Booker's stake is a bribe."
      • "There is no spying on Americans."
      • Mr. Bezos, tear down that wall.
      • Most Embarrassing Sentence in Major Media, 2013.
      • The floor project, end of Day 3.
      • Rose of Sharon.
      • "In 2003, the New York Times published a lengthy a...
      • 12 years without sex, or as Sophie Fontanel calls ...
      • Hibiscus.
      • "Look, Putin doesn't deserve the respect after wha...
      • "We were counting on you to break down the transge...
      • 27-year-old Madison man faces reality and takes ac...
      • I wasn't going to blog "18 Ways To Eat Hummus All ...
      • "There is absolutely nothing worse than the stereo...
      • "Plans by three Catholic hospital systems in Wisco...
      • Why is Madison police chief Nobel Wray retiring?
      • FireDogLake calls out Kos: "Markos Moulitsas’ Ugly...
      • The floor project, end of Day 2.
      • "I find it so entertaining a small group of whack ...
      • "I’m polyamorous, which means I believe you can lo...
      • "It is ironic that Austen, the elegant, precise sa...
      • The Atlantic empowers readers to post comments nex...
      • Exile from the big room.
      • Great ad for a pushup bra.
      • "You are a drama queen," said the cop to the man h...
      • The carrots tag.
      • In 1993, "50% of the women were scoring as mascul...
      • ABC News producer Don Ennis was happy you accepted...
      • "Bezos believes that a big reset button is being h...
      • The age-old advice: Do something.
      • Bezos and the WaPo paywall.
      • "This is the inspiring story of Hafid from Dubai, ...
      • Ted Cruz said: "Buzzfeed — the leftwing site — y’a...
      • "It's just upsetting to have lost that way. I don'...
      • "The Washington Post Co. has agreed to sell its fl...
      • "Wisconsin DNR removes Facebook page amid national...
      • The floor project, end of Day 1.
      • Here's a little something for those of you...
      • The "therapy dog" scam.
      • "It’s not the content... We don’t regulate content."
      • "To adapt H.L. Mencken, nobody ever went broke und...
      • Yielding the floor.
      • "Many workplace set ups undermine introverted empl...
      • "One of the few advantages of dying from Grade 3, ...
      • "A luxury toilet controlled by a smartphone app is...
      • "The cultured meat is originally white; the burger...
      • Threats of rape and murder over replacing Charles ...
      • "The student was McGinn’s paid research assistant ...
      • Dog, boat, ball.
      • What's the point of committing suicide...
      • Why do philosophy professors call themselves "phil...
      • "'Heaven sees what the people see, Heaven hears wh...
      • Do you really need that much dessert?
      • "I’ve done work with the University of Michigan th...
      • Prow dog.
      • "The pros and cons of sex before marriage."
      • "This house can’t believe you’re scrolling through...
      • "Why Russia Turned Against The Gays."
      • "How Friedrich Engels’ Radical Lover Helped Him Fa...
      • The summer deskscape.
      • Sexual harassment in academia: It depends on what ...
      • "He blamed his mother for chewing her food too lou...
      • Bolus.
      • "With no notice, the man stepped forward, grabbed ...
      • Feminist blogger suspects that the AP meant to say...
      • "Where we were. What we were doing."
      • Sitting with Abby and Zeus.
      • "This legislation ensures that local communities h...
      • The Tea Party "is the same group we faced in the S...
      • "Did Althouse ask permission before taking this pi...
      • "'You know, you shouldn't do that,' said her compa...
      • "Jake Tapper reveals classified information about ...
      • "It's like Santa for your vagina."
      • I see that 4 readers bought "$64,000 Jazz"...
      • "A Unicornucopia of Crazy."
      • Scenes from the smoke shop.
      • How to be a great houseguest.
      • From "dark, prominent, sculpted" to nothing at all.
      • The "the legions of mulleteers" don't even "seem t...
      • "Well, I might write a more satisfactory book if I...
    • ►  July (389)
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