Virality of the ad noted here.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Tuesday, 6 August 2013
Wednesday, 31 July 2013
"Modeled on the American advertising campaign 'Got Milk?' the bread slogan was plastered on billboards and inscribed on bread bags in 130 cities around the country."
Cocoa Puffs bread.
So the French aren't eating so much bread anymore. Too bad. Anyway, I just like knowing that "coucou" means "hi there." Coucou, to American ears, seems insulting. Hi there, by contrast, seems really nice. But it's all in the context...
“Eating habits are changing,” said Bernard Valluis, a co-president of the lobby. “People are too busy or work too late to go to the bakery. Teenagers are skipping breakfast. Now when you see the word ‘coucou,’ we want it to be a reflex for consumers to say to themselves, ‘Ah, I have to buy bread today.' ”Coucou for
So the French aren't eating so much bread anymore. Too bad. Anyway, I just like knowing that "coucou" means "hi there." Coucou, to American ears, seems insulting. Hi there, by contrast, seems really nice. But it's all in the context...
Tuesday, 23 July 2013
Page Morton Black was 97.
I wish I could find my favorite old Chock Full o'Nuts commercial — the one with the line "many times, in many suitcases," which became an all-purpose catchphrase for years with me and RLC (who emailed me the link above). Instead, I'll have to give you this a dreadful old commercial, in which Page Morton Black appears dressed up, atrociously, as Snow White.
ADDED: RLC emails to say thanks, "But for the life of me I can't see why you didn't use" the joke he'd suggested: "The Chock Full o'Nuts girl has gone to meet her coffee-maker!"
Mrs. Black, the widow of William Black, the founder of the Chock Full o’Nuts company, curtailed her singing career after their marriage. But her voice lived on in the jingle, which was broadcast for more than 20 years....The line became "Better coffee a millionaire’s money can’t buy." Today, they've changed the word to "billionaires."
The jingle’s original last line, “Better coffee Rockefeller’s money can’t buy,” was changed in 1957, after John D. Rockefeller Jr. and his family complained.
I wish I could find my favorite old Chock Full o'Nuts commercial — the one with the line "many times, in many suitcases," which became an all-purpose catchphrase for years with me and RLC (who emailed me the link above). Instead, I'll have to give you this a dreadful old commercial, in which Page Morton Black appears dressed up, atrociously, as Snow White.
ADDED: RLC emails to say thanks, "But for the life of me I can't see why you didn't use" the joke he'd suggested: "The Chock Full o'Nuts girl has gone to meet her coffee-maker!"
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